Sam Farmer

Superpower | Finding the Gold

Sam has a knack for uncovering the heart of a story. She enjoys bringing together ideas, people, and design to reveal what makes each project distinctive.

Sam thrives at the intersection of storytelling, design, and technology. Whether she's translating complex ideas into clear communication or shaping experiences that feel intuitive and inclusive, her focus remains the same: making the human story easier to see.

She's fascinated by the parallels between storytelling and universal design. Both are at their best when they disappear, removing barriers and creating space for connection.

Known for her curiosity and deep care for people, Sam's path has included owning an independent bookstore, teaching in Japan, writing for publications, and working in higher education communications. Those experiences continue to shape how she approaches her work: with the belief that every project holds something meaningful waiting to be discovered. Like searching for four-leaf clovers, she believes the magic isn't in inventing meaning. It's in recognizing what was always there and helping others see it, too.

Education: BFA in Graphic Design, Montana State University

Current read: 1491 and The Partly Cloudy Patriot